since 1976
since 1976
myTukar has just announced a relaunch of its brand identity, to reflect its strengthened branding and capabilities as part of the regional CARRO network. A fresh new look for a fresh take on the expanding used car industry, myTukar’s creative rebranding exercise, which includes a new look and colour scheme, is designed to mirror its parent company’s focused vision and cohesive direction to be the #1 used car marketplace in Southeast Asia and beyond.
The all-new brand look is just the start, with a series of exciting new changes lined up for the company. And customers won’t have long to wait, with myTukar’s first campaign powered by Carro all ready to roll out in the coming weeks.
With customers now more confident in used cars, demand for used cars shot up by 8% in the first quarter of 2022.To meet the rise in demand, myTukar is hosting another automotive fair at its flagship retail showroom, the myTukar Retail Experience Centre, in Puchong South. Held from 1 to 3 July, over 6,000 people are expected to attend the three-day fair, gaining first-hand access to over 1,000 myTukar Certified Pre-Owned cars.
The brand looks to make convenience a key aspect of the purchasing journey moving forward, as part of its commitment to its customers. Customers will also soon be able to enjoy a new unique experience, as myTukar will be introducing its fleet of flatbed trucks to deliver vehicles directly to customers’ doorsteps.
In addition to that, customers would also be able to obtain on-the-spot trade-in value for their vehicles, enjoy a low interest rate of 1.88%, same-day loan approval and car collection. Participating banking institutions that will be at the event include Maybank, CIMB Bank, Public Bank, RHB Bank, Hong Leong Bank, and myTukar’s financial service provider, Genie Financial Services.
Fresh Look for a Trusted Brand
myTukar’s rebranding announcement follows the brand’s rapid growth digitally and its recent physical expansion nationwide. Over the years, the company’s transaction volumes grew by 63% for wholesale, 260% for retail and net revenue increased by 89%. In line with myTukar’s strategy to drive growth and sales, the rebrand aims to bring the company closer to consumers and prepare for further geographical expansion.
In the lead up to myTukar’s grand reveal of its rebrand, gigantic orange boxes with a QR code were placed at various locations across the country. It first started off in Plentong, Johor Bahru during the myTukar Auto Fair 2022 there, then in the Klang Valley at The Starhill, One Utama, and IOI City Mall, as well as in Penang at Gurney Plaza and now at the myTukar Retail Experience Centre, in Puchong. Mobile boxes were also seen at Ipoh, Taiping, Alor Setar, Johor, and Penang.
The unmissable orange monolith was a chance for lucky participants to be amongst the first in line to win prizes worth up to RM20,000. With more people scanning the code, higher tiered prizes were revealed adding a community element to unlock the best prizes.
Since its inception in 2018, myTukar today has evolved into an online marketplace that offers a comprehensive range of services for all aspects of car ownership, with over 4,000 sellers. The brand's digital platform enables users to conveniently buy or sell their vehicles, from the comfort of their own homes. Connecting buyers and sellers nationwide, myTukar also provides a host of after sales services from insurance to servicing, and more.
To find out more information on myTukar and their latest ventures, please visit https://mytukar.com/.
